WayCool, Agribusiness


WAYCOOL | Agribusiness


WayCool Foods is one of India’s largest and fastest growing agribusiness companies. Focused on food development and distribution, the company leverages innovative technology to scale and manage the complex agricultural supply chain from cultivation to sale.

WayCool has a wide range of products across multiple channels, serving over 1,000 customers and working with over 85,000 farmers through its Outgrow programme. La empresa ya opera en seis estados con más de 40 centros de distribución, entrando recientemente en el mercado de Oriente Medio. Advanced technology and a push for its own brands has enabled WayCool to increase its revenue x4 and its customer base x10.

Huruma’s investment will be used to accelerate WayCool’s business plan, leveraging technology and automation towards efficiency improvements The investment aims to strengthen WayCool’s leadership in building a more sustainable supply chain.

WayCool has implemented environment policies covering energy, water and waste, setting quantitative objectives to manage these areas. The institution seeks to reduce the negative externalities inherent to its activity by progressively implementing an Environmental and Social Management System (ESMS) with the support of external consultants and by increasing direct supply from farmers.

Country: India

Inversión: EUR 10 million

Investment type: Equity

Technical assistance: Pending confirmation

Fecha inversión: December 2021

Mapa WayCool, Agribusiness

Huruma: Transforming Lives

Huruma’s investment in WayCool aims to transform the lives of smallholder farmers through the following theory of change:

Input: EUR 10 MM equity for an Agribusiness.

Output: Expansion and business plan development of an Agribusiness.

Outcome: Increase supply from farmers to >60% and >10% farmers’ income*.

(*) Metrics calculated on the basis of the study estimates “Understanding Impact Performance: Agriculture Investments” (GIIN, 2020)
WayCool, Agribusiness